We get questions regarding the “Impressum” often, therefore we’d lượt thích to lớn answer the most common questions here:

What is an Impressum / disambiguation khổng lồ privacy policy

An Impressum is essentially a statement of ownership và authorship. It was put inlớn place khổng lồ in an effort to protect user data, combat illegal content & spam by making trang web owners identify themselves, and as a result assume responsibility for the nội dung on their platsize.Quý khách hàng đang xem: Impressum là gì

Often when talking about an Impressum, people mean the German (DACH) version of compulsory information placed on a trang web.

Bạn đang xem: Impressum là gì

The Impressum is legally required on all commercial websites published in German-speaking countries (Germany, Austria, và Switzerland), whether the website is published via a .de top-level domain or not.

The point can be made that if you simply have a personal blog without ads và make no money from it, then the Impressum is not required.

The privacy policy & the Impressum

Often we are asked why we don’t add certain information necessary for the Impressum within our privacy policy. These are our answers:

we believe an Impressum should be a standalone page containing the information regarding the Impressum, this makes it easier to digest the information
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Please rethành viên that whether you choose to lớn include an Impressum in the “Website owner” field or not, the “Website owner” field must include valid identifiying information.

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Generally, an Impressum should contain the following information:

Name of the trang web owner (a business name is usually used here)Registered address (please note that a PO Box – Postfach – is not considered lớn be a valid registered address as the owners can not typically be found there)Valid contact information – phone number, fax or gmail addressIf an activity needs official authorization, information about the supervising authorityName of the individual legal representative sầu (typically the owner of the website or the person managing the site)VAT number or other equivalent state-issued numberAny additional trade registry or license numbers

Note: In the case of Germany, the Impressum is regulated inside Art. 5 TMG.

An Impressum should be:

always availableeasily recognizable (Hotline it “Impressum”)immediately accessible

If you choose to include the Impressum information within the owner section of the privacy, you must properly links lớn it as “Impressum” otherwise the placement may fail khổng lồ meet the “easily recognizable” and “immediately accessible” requirements. It is for this reason, again, that we believe sầu the impressum should go on its own separate page.

Impressum for Facebook Pages

Facebookoffers a way for users lớn add an Impressum for user-created public pages. Even though there is no uniform way Facebook page owners can use the Impressum section, they generally provide these kinds of basic information:

Name of the business or organizationAddress of the organizationLiên hệ information (e-mail, phone number, fax number etc.)Name of the owner or manager of the page and the organizationRegistration và license number(s)

To add an Impressum lớn your Facebook Page:

ClickAbout (or Page Settingswith the new design) on the left side of your pageCliông chồng (Edit)Page InfoFind theImpressumsection và add your info (the limit is 2,000 characters)ClickSave Changes

Your visitors will be able khổng lồ see this information when they cliông chồng the “About” link below your Facebook Page’s profile (see examples below).

Privacy Policy for Facebook Pages

Unlike the Impressum, which in general is not a requirement for Facebook Pages, if you run your business on Facebook (even without a website), you need lớn have a privacy policy availablefor your customers lớn read. For more information:

USt-ID-Nr: DE1234567890

Tandem‘s Impressum page is a good example of longer, but well segmented information. At the time of publishing this post it looks lượt thích this:


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